NewsVGM Forbin Names Cassi Price as President

VGM Forbin, a VGM Group Inc. company, is excited to announce Cassi Price as its new president.

This new role is somewhat of a homecoming for Price. She started with VGM in 2007 with OPGA, a membership community under VGM & Associates, but in 2011, Price transitioned to VGM Forbin. For the next 10 years, she advanced through multiple roles from web marketing specialist to director of marketing and sales. Throughout her tenure, she established herself as a leader within the digital marketing field, as well as the industries VGM Forbin serves, such as the HME and financial industries.

“Cassi brings a deep knowledge and experience in web services,” said Brian Jones, president of group services, who serves as the senior leader over VGM’s marketing agencies, Forbin and Two Rivers Marketing. “With her passion for both serving our customers and leading her teams, she empowers Forbin to continue the exceptional growth and momentum from the last few years. And I am excited for the long-term success she will help bring to Forbin and the customers we serve.”

Since 2021, she has served as vice president of corporate projects for VGM Group. In this role, she oversaw some of VGM’s largest corporate initiatives, including the creation of an on-site child care center, which opened in November 2023. She holds a B.A. in communications from the University of Northern Iowa.

“I am truly honored to have the opportunity to lead such an amazing team,” Price said. “The industries we serve constantly evolve, and each time they do, the Forbin team has been there to meet them. I’m excited to be part of that future and to continue to make a difference for our customers and our community.”

The team at VGM Forbin recently launched a division dedicated to the financial services industry, forbinfi. Price will also lead forbinfi in her new role.

To learn more about VGM Forbin and the industries it serves, visit forbin.com.  

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About VGM Forbin

VGM Forbin, a VGM Group company, specializes  in web development and digital marketing, and managed IT services, most notably in the home medical equipment and financial industries. For over 25 years, their team has helped customers navigate the ever-changing digital and tech landscape, providing the tools needed to stay ahead of the curve and gain a competitive edge. Forbin has received numerous awards and accolades over the years. Most recently, they were a Technology Association of Iowa Prometheus Award Finalist for the 2023 IT Service Provider Technology Company of the Year and received two Davey Awards in 2023 for website development. VGM Forbin also operates forbinfi, a division dedicated to the financial services industry. For more information, visit forbin.com.

About VGM Group, Inc. 

Headquartered in Waterloo, Iowa, VGM is a 100% employee-owned company providing business and professional services to thousands of business customers across North America. Services include group purchasing, commercial insurance, management of healthcare services and networks in post-acute cases, healthcare distribution direct to patient homes, specialty consulting, online education, digital, print, and traditional marketing and more. VGM employs approximately 1,500 people across 36 states and Canada, with more than 1,100 working in Iowa. VGM has been named the Top Workplace in Iowa on multiple occasions and is proud of its role in the communities in which it serves. For more information, visit www.vgmgroup.com.