NewsVGM Group Merges Marketing Agencies

VGM Group is excited to announce the merger of two of its marketing agencies, Two Rivers Marketing and Moxie, effective January 1. The combined team — which will operate as part of Des Moines based Two Rivers Marketing (2RM) — expands the services and capabilities that each agency has been known for, and provides our clients a true powerhouse of a marketing partner.

Moxie’s client roster will join 2RM and benefit from a more comprehensive range of services,
including channel marketing, public relations and content strategy, brand strategy, and media
buying. Day-to-day contacts for the existing client team will remain in place, offering current
Moxie clients the same great service they’ve come to expect and a smooth, seamless transition.

“Those long-term client relationships are invaluable; we’re committed to a hassle-free shift of
Moxie’s clients to 2RM,” said Two Rivers Marketing president Brad Olson. “We have a
tremendous amount of business-to-business brain power within 2RM already, and with the
addition of so many talented individuals from Moxie I’m excited about what we’ll be able to
offer clients as well as the doors this opens to new business opportunities.”

The merger of the two marketing agencies is another strategic step in the expansion of VGM
Group’s marketing offerings.

In 2018, VGM Group acquired Hellman, a boutique marketing agency originally launched by Bob
Hellman in Waterloo in 1967. Later renamed Moxie, the agency’s clients include businesses
from many industries, with a concentration in industrial manufacturing and healthcare.

In 2022, VGM Group acquired 2RM, a fully-integrated business-to-business agency focused on
the construction, industrial manufacturing, energy, transportation, finance and agriculture
industries, including several Fortune 500 companies. Started in 2000, 2RM has been ranked as
one of the country's top 10 business-to-business marketing agencies for three years in a row,
according to the B2B Marketing U.S. Agencies Benchmarking Report 2023.

“By joining these two marketing forces, we are strategically positioning ourselves to achieve
even greater success in the future as one team,” said VGM Group CEO Jeremy Stolz. “Moxie and 2RM complement each other in ways that will amplify our capabilities, offering a broader
spectrum of services to our clients.”

To learn more about Two Rivers Marketing, visit tworiversmarketing.com. To learn more about
VGM Group and the industries it serves, visit vgmgroup.com.
 

###

About VGM Group, Inc.
Headquartered in Waterloo, Iowa, VGM is a 100% employee-owned company providing
business and professional services to thousands of business customers across North America.
Services include group purchasing, commercial insurance, management of healthcare services
and networks in post-acute cases, healthcare distribution direct to patient homes, specialty
consulting, online education, digital, print, and traditional marketing and more. VGM employs
approximately 1,500 people across 36 states and Canada. Nearly 600 people work in the
Waterloo offices and the remainder work in one of VGM’s eight offices outside of Waterloo or
work from home. VGM has been named a Top Workplace in Iowa on multiple occasions and is
proud of its role in the communities in which it serves. For more information,
visit www.vgmgroup.com.